Lehigh Hanson will follow the lead of its global parent company, HeidelbergCement, and transition to a new brand identity – Heidelberg Materials.
“To take full advantage of our strengths as a global team, we must appear and act unified and speak with one voice. With our new and global brand Heidelberg Materials, we give our transformation a face and an anchor,” said Dr. Dominik von Achten, chairman of the managing board of Heidelberg Materials.
“Heidelberg” remains as a synonym for continuity and market leadership. “Materials” replaces “Cement” and stands for an innovative portfolio of sustainable and intelligent building materials as well as digital solutions.
“This is a major step change for our company, both globally and here in North America,” said Chris Ward, president and CEO of Lehigh Hanson and member of the managing board of Heidelberg Materials. “I am thrilled to lead this transformation in North America and take the next steps in our global journey to grow our business beyond cement and aggregates and become the most sustainable company in the sector.”
The new name will unify Lehigh Hanson’s many legacy brands and nearly 9,000 employees in North America to better serve its customers, engage the local communities and drive the sustainable and circular economy.
The name change to Heidelberg Materials will launch in North America beginning in the first quarter of 2023, and will be rolled out in different geographies and operational areas from 2023 onwards.